7 series

full frame. pioneering size

world’s smallest 35mm full-frame interchangeable-lens camera* Introducing the α7 from Sony. 1

Sony Alpha 7 series

7 series


Sony Alpha 7 series

Starting from

GBP 1299


Sony Alpha 7 series

Bigger sensor, even more professional pictures:

The full-frame Exmor CMOS sensor is same size as a 35mm film frame. It’s more than twice the area of the APS-C image sensor in many DSLR cameras, and many times larger than your ordinary compact camera’s sensor. Capturing far more light, it’s the key to flawless, pro-quality pictures. You’ll really see the difference with superb detail, colour and contrast, plus dramatically reduced image noise.

An eye for the finest details:

From atmospheric portraits to dramatic landscapes and vibrant street scenes – discover a new world of detail with the full-frame α7 with 24.3 effective megapixels. The α7R takes you to even greater heights of creative expression with its full-frame 36.4 effective megapixel sensor and no optical low-pass filter. You’ll experience uncompromising clarity in every frame.

7r only disclaimer

Sony Alpha 7 series
Sony Alpha 7 series

Always focused:

Don’t miss those once-in-a-lifetime picture opportunities. Fast Intelligent AF works in conjunction with the powerful new BIONZ X image processor to deliver blazingly quick, accurate autofocus that effortlessly tracks moving objects. The a7 adds Hybrid AF technology to freeze fast-moving athletes, wildlife or lively children with a crisply-focused burst of images at up to 5 frames per second. (NB: a7R max. shooting speed is 4 fps).

Beauty in your hand:

It’s a game-changing blend of power and portability that serious photographers have been waiting for. Crafted in tough magnesium alloy, dust and moisture resistant and weighing just 407g, the α7R is the world’s smallest, lightest 35mm full-frame interchangeable-lens camera. * “World’s smallest and lightest” refers to model α7R. Information correct as of 16th October 2013 and refers to commercially available products intended for consumer use.

“Sony”, “make.believe”, “α” and their logos are registered trademarks or trademarks of Sony Corporation.

Sony Alpha 7 series
Sony Alpha 7 series

Always in control:

Frame shots through the high-contrast, detail-packed XGA OLED Tru-Finder. Tilt the bright 3.0-type 921K dot LCD for a different perspective, high or low. Craft the perfect image with comfortably-placed buttons and dials – 9 customizable buttons and 45 assignable functions. Add accessories with the Multi Interface Shoe and broaden your horizons even further.

For serious movie makers:

Shoot flawless Full HD video at up to 50 progressive frames per second, with full P/A/S/M exposure control. View your footage live as it’s being recorded on an external monitor screen, just like a film director would. Pro-style movies deserve sound to match: fine-tune your audio with adjustable record levels and metering.

Sony Alpha 7 series
Sony Alpha 7 series

Easy sharing, no wires:

Connect with Wi-Fi and transfer photos wirelessly to your iPad, iPhone or Android smartphone. And if you’re using an Xperia™ or NFC-compatible smartphone or tablet, just one touch is all it takes to connect with your mobile. Install PlayMemories Mobile Version 3.0 on your phone and use it as a handy remote to fire the camera’s shutter.

  • Fast Intelligent AF

  • XGA OLED Tru-Finder

  • Wi-Fi and NFC

Products and price

See the world your way with full-frame lenses

Your compact, versatile partner:

Carl Zeiss Vario-Tessar T* FE 24-70mm F4 with Optical SteadyShot

GBP 1049

Bright, wide-angle prime with legendary clarity:

Carl Zeiss Sonnar T* FE 35mm F2.8

GBP 699
More information

For beautifully rendered low-light portraits:

Carl Zeiss Sonnar T* FE 55mm F1.8

GBP 849
More information

Quality that goes with you everywhere:

FE 28-70mm F3.5-5.6 with Optical SteadyShot Sold with P2 kit only

GBP 449
More information


  1. 1 * Information correct as of 16th October 2013 and refers to commercially available products intended for consumer use. “Sony”, “make.believe”, “α” and their logos are registered trademarks or trademarks of Sony Corporation.

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